• Genevieve

Cruelty Free MakeUp Brands

Quite a number of consumers are recognizing a sizeable shift on our environmental and sustainable footprint. Here is a growing list of Cruelty Free Cosmetic Companies worth talking about. Some are listed as Vegan and some are listed as Cruelty Free. The difference is that Vegan uses absolutely no animal products or by-products or animal testing. However cruelty-free does not use animals for testing but may contain some by-products such as honey, beeswax or carmine. As of 2020 this is the list with the biggest influence on the sustainable and cruelty-free cosmetics industry; in no particular order here are our 18 most recommended brands representing the cruelty-free movement.

Photo Credit: Ian Dooley

1. Tarte

Tarte cosmetics brand is PETA approved with a cruelty-free certification. Not all products are vegan however, so keep an eye out if you are on the lookout for vegan options which is labeled on their product listings. Their website is bubbly, youthful and exciting to visit where their pride over their concealers take precedence.

2. Kat Von D (rebranding to KVD beauty)

Kat Von D took the makeup industry by storm. Changing her products over time to formulate vegan friendly products, the company dominated many of their peers. Recently selling her namesake company as of January 2020, Kat Von D Cosmetics will be rebranded to KVD Beauty. Stay tuned for more about the new changes taking place when the website is back up.


GOSH Copenhagen is based in Denmark with a strong presence in the makeup industry. They offer a range of vegan certified products to ensure the opinions of their consumers were heard. They offer an easy way to find their vegan range on their website.

4. Smashbox

Smashbox's statement regarding animal treatment on their website "Yes! We live for lipstick and are serious about primers—but we also really care about animals. That's why we are a cruelty free makeup brand. We test our products on human volunteers, not animals."

5. Makeup Geek

This great company is PETA approved with a cruelty-free certification, they offer a range of vegan products as well that are well defined on their website. None of their affiliated labs or manufacturers test on animals either, giving them a great cosmetic platform that encourages no animal testing.

6. Colourpop

Colourpop Cosmetics has a fun vibrant line of cruelty-free products with vegan options. They might be one of the most affordable brands on this list along with Makeup Geek! Which gets extra kudos for making a larger impact on the welfare of animals.

7. Bare Minerals

Bare Minerals has a long list of criteria that promises purity in their formula without compromising on performance. The list includes being paraben-free, pthalate-free, formaldehyde-free, chemical sunscreen-free, triclosan-free, propylane glycol-free, mineral oil-free, microbead-free and cruelty-free.

8. Beauty Without Cruelty

The name says it all, Beauty Without Cruelty. Completely cruelty-free and vegan this company was a pioneer in the production of natural, holistic cosmetics that lead way for the recent surge of natural products from other leading name brands surfacing across the globe. Starting in 1963 and entering the 21st century the company is still as proud of their animal rights and natural ingredients as they have ever been. A great source of inspiration in holistic cosmetic living.

9. Jeffrey Star

Jeffrey Star statement on cruelty-free products: "Yes, our whole line is cruelty-free! Makeup is for humans, not animals. We have also researched our manufacturers and know 100% they don’t affiliate or get ingredients from places that are not cruelty-free!"

10. Kora Organics

Kora Organics was founded by supermodel Miranda Kerr who currently runs the beauty company with the promise of using only certified organic components to their products. Completely cruelty-free and PETA approved, this cosmetics company has a lot of strength in the beauty industry. Their products have been designed to nourish your the mind, body and skin and contain only the highest quality ingredients available worldwide.

11. Fairy Girl Cosmetics (Listed as #OFFTHEGRID for a while)

Cruelty Free and 100% Vegan. Their statement reads

"FAIRY GIRL IS ABOUT SPREADING PEACE, LOVE AND BEAUTY. SHE IS ABOUT LIVING THROUGH YOUR HEART, LIVING HEALTHY, LOVING AND CARING FOR YOURSELF AND OTHERS, AND LOVING ANIMALS." Their unique take on the beauty industry is intriguing for the mystical girl at heart and offers a flair of youthful energy.

12. Jordana

Jordana Cosmetics is certified by both PETA and the Leaping Bunny Program as cruelty-free. They also offer a range of Vegan products on their website.

Photo Credit: Siorra Photography

13. Kester Black

This Australian company not only creates cruelty free and vegan products, their line is 100% certified carbon neutral. They meet the standards of social and environmental performace, accountability and transparency. On top of their great work 2% of revenue is dispersed to registered charities every year and YOU get to choose which charity you would like to donate to.

High fives all around to companies like this one that makes a dynamic impact on charitable foundations.

14. Juice Beauty

Juice Beauty uses authentic all natural organic formulas directly from their farms. They are also mindful in their use of sustainable packaging and company practices. Completely vegan and cruelty-free, citing "No Animal Testing Ever!" Free from toxic ingredients and socially responsible. They are extremely impressive on their environmental and socially conscious footprint. You can find out more about their transparent practices on their website.

15. Marc Jacobs

Marc Jacobs is a well-known Fashion Designer who has entered the cosmetics industry with the same principles of passion, honesty and integrity. His range of cosmetics offers vegan options for the interested consumer.

16. Too Faced

Too Faced prides itself in offering cruelty- free, vegan cosmetics with a fun twist on beauty, femininity and a touch of Paris. Co-Founders Jerrod Blandino and Jeremy Johnson began their journey in 1998 and has taken the cosmetics world by storm.

17. Zuzu Luxe

Zuzu Luxe is run by parent company Gabriel Cosmetics Inc. All products are made from 100% natural ingredients with no synthetic chemicals or animal by-products. They pride themselves in Earth conscious and ethical options to their consumers.

18. Sugar Venom

Sugar Venom is PETA certified and recognized as cruelty-free and vegan. Based in Australia, Sugar Venom produces cosmetics free from parabens, heavy metals, dangerous chemicals, palm oil, toxic ingredients, nano-particles, artificial fragrances, animal ingredients, gluten, carmine, ferric ferrocyanide or bismuth oxychloride.